Shopping Mall Social Media Management And Post-Pandemic Ideas

 

Shopping mall social media management gained importance, especially after the pandemic. Speaking of bans, restrictions, and age barriers, it has become one of the sectors most affected by Covid-19. In this period, we can say that the common action of all shopping malls was to increase their effectiveness, especially in social media channels.

It is not too far, especially in the past year, there has been an important leap and adaptation process in the field of digital marketing that includes almost every sector. We witnessed that consumers spend their time in the virtual world like never before. Shopping mall social media accounts were also affected by these developments, and it seems certain to focus more on quality content and interaction than the old management approach.

 

The marketing budgets of all shopping malls, large and small, have shifted to digital, especially due to many postponed events. As MODD / group Advertising Agency, we started 2021 by winning Ece Turkey's competition on shopping mall social media management and digital marketing. Within Ece Turkey, one of the biggest shopping mall management companies in Turkey and the world, there are many shopping malls known to all of us.

Shopping Center Social Media Management

Shopping mall social media accounts are at the top of the post-pandemic marketing channels. In 2020, our use of social media has increased by more than 35%. Although we are all starting to use e-commerce sites more for shopping, we still prefer to buy a lot of things on the spot. Also, even though we take a break from socializing, the longing for shopping malls is increasing day by day. When the landscape is like this, it may be an idea that needs to be handled well in the current situation that social media is based on what is missed.

 

We have to admit that sweepstakes and various competitions are actions that we are used to seeing, but they can definitely be much more effective if supported by well-thought-out creative ideas. For this, Ece Turkey makes our work easier in terms of analyzing its consumers in-depth and generating ideas that hit the target audience from 12.

 

New Ideas in Shopping Center Social Media Management

Live broadcasts and influencer collaborations have taken the place of events recently. In this context, you can organize live broadcasts for target audiences in shopping mall social media management and increase your social media followers with various macro-micro influencers. You can turn the opinion leaders of digital, which you choose according to your brand mix, into an effective marketing weapon for your shopping center.

 

Options such as taking a famous writer to live, enabling fashion influencers to make seasonal combinations in the shopping mall, and a well-known cook giving recipes on live broadcast can be increased. The important point here is not always communicating with your follower's promotional messages of brands. Now you have to understand them and produce benefit-oriented content.

When managing social media, it may not be enough to produce content in a digital sense only. Within the shopping mall, you can create posters for visitors to share on social media, and applications with creative ideas can be made for visitors to share from their own accounts. You can also organize digital surveys and include your followers in your social media.

Using Social Media Like Youtube

Video consumption is trending as never before and this situation is increasing day by day. As an idea, the promotional videos of the stores can be effective for content production in this context. Video edits such as the store of the week and the showcase of the week will increase the number of interactions.

Using Social Media as an Inspirational Blog

Communicating with benefit-oriented content will be one of the most discussed models in 2021 marketing trends ( Detailed Review ). Especially using the Instagram page in this way will allow you to connect more with your followers and visitors.

Ex:

We have arranged for you what you need to take with you for a snow holiday.

Healthy eating recommendations of the week (Dietician's recommendations)

How do you choose the best gift for your dad?

7 hobby suggestions you can do at home comfortably

Decoration suggestions for the reading corner

5 suggestions to prepare your skin for summer (you can include the brands in your shopping mall)

Tips for dealing with fatigue during seasonal changes

2021 Pajamas Fashion

Retro touches in home decoration

Shopping Mall Social Media Ads

Mall ads

One of the most important issues in shopping mall social media management is delivering the right advertisement to the right target the audience at the right time. You can grow your audience with effective advertising models on Instagram, Facebook, Twitter, and even Youtube, and you can reach your periodic campaigns creatively to a wider audience.

To sum up;

Shopping mall social media management is not a simple matter, and if used effectively, it allows you to get maximum effects with minimum budgets. With useful content production, video shoots, competitions, sweepstakes and the use of influencer, much more can be done than just sharing campaigns. You can contact us for more information and creative ideas.